HUF Gears Up for the Year of the Snake

HUF is the latest to get in on the Lunar New Year festivities. The imprint's Japan-based outpost is tapping into the spirit of the Year of the Snake in its new commemorative capsule which spans both fresh new graphics and fitting jewelry pieces.The mantra at the crux of the capsule is: "A snake can shed its skin, but it still remains a snake," pointing to the fact that "even if one changes one's appearance or habits, one's fundamental personality and essence do not change." The saying is imbued ...